Measuring Impact 101
What is impact and how do you measure it? Increasingly, foundations and individual funders want proof that your film is making a difference. How should filmmakers conduct surveys and focus groups, and which measurements are most important? Learn to evaluate need, estimate the impact a film has on communities and prepare reports on findings. Discuss the available analytical tools (Twitter, Facebook, Zoomerang, Google Analytics) and evaluation methods (both quantitative and qualitative) that demonstrate not just that people like your film but whether or not it also moves them to take action.