The following case studies that illustrate how filmmakers have harnessed the power of various media, social and other networks to maximize the impact of their film projects.

The Age of Stupid
Even before its North American Premier at the 52nd SF International Film Festival on May 3, 2009, director Franny Armstrong’s The Age of Stupid was already a seminal achievement in expanding the eco-consciousness of audiences all over the world and changing the way films are shot, marketed, and screened. Read more...

New Muslim Cool
New Muslim Cool shows us just how diverse the American Muslim community can be through the compelling story of Hamza Pérez, a community activist and rising star of the Muslim hip-hop generation. Director Jennifer Maytorena Taylor and nonprofit media strategy company Active Voice are building an ambitious campaign that will use the film to open conversations, inspire new community and civic engagement and strengthen coalitions across identity lines. Read more...

Legacy
After winning a Golden Gate Award at SFIFF in 2000, filmmaker Tod Lending went on to develop a highly successful, comprehensive outreach campaign that used the documentary as a platform for social action and reached more than a half million people. Read more...

The Trust
Filmmaker Tamara Perkins's film is a tool for educating the community about how the San Quentin Trust Program is reducing violence in our communities, recidivism in our detention institutions, and facilitating successful outcomes for youth and adults both caught in and affected by these cycles and systems. Read more...